There are over 50 million students enrolled in tertiary education in Africa, with Sub-Saharan Africa identified as one of the fastest-growing tertiary education spaces in the world.
Africa is a difficult market for educational content providers and distributors to enter, with many geographic, economic and political challenges to address. Imano™ offers an easy way to expand into Africa without the logistical and copyright security issues and overheads of physical sales.
Imano™ offers valuable insights into market demand and penetration by providing accurate details of the textbooks and coursework currently being prescribed by facilities using our platform. A content partner can see what materials our partner institutions are prescribing for their students. This offers providers the potential to tailor content to a specific target or engage with educators to offer alternatives.
Imano™ enables content providers to sell or rent their digital inventory. This is not an option currently available anywhere in Africa – a rapidly growing market – and could become a valuable new income stream.
Content availability in Imano™ can be customised by the provider to limit access to specific target markets as necessary. This can be leveraged to avoid encroaching on existing distribution channels, or tailored to make specific content available within an ideal target market, only. You are in complete control of your content. You load, set price, update, remove, etc. You can tailor contents for specific markets by using locally relevant case studies for example.
Adding free content to the Imano™ Resources library is not only a great way to support education in the developing world – it can also be a valuable brand-building tool. Drive goodwill and brand recognition in the student population by giving the gift of knowledge, no strings attached.
Imano blocks copying, printing, sharing, screen-shooting, etc. to ensure maximum protection of intellectual property.
|Avoid the complexities and cost of physical distribution|
|Collaborate with your target market to negotiate best-fit solutions|
|Gain insights into user behaviour to identify opportunities|
Imano™ offers content providers a unique opportunity to tap into this rapidly-growing market and collaborate with end users to better understand the opportunities within its customer base.
Imano™ welcomes contributions from open-source authors, content providers and distributors. Sharing quality learning material is the ideal way to support education in the developing world and can also be a valuable brand-building tool. Drive goodwill and brand recognition in the student population by giving the gift of knowledge, no strings attached.